OUR EVENTS

We have worked together with GUESS?, Inc. for the global launch of their new brand: Guess Jeans.

To accompany the launch of the new brand as well as the opening of the world's first Guess Jeans store in Amsterdam, we produced an immersive exhibition titled "The next 40 years of denim".

The exhibition highlighted Guess's history and its revolutionary impact on the denim industry with the introduction of stonewash jeans 40 years ago. Now, Guess Jeans is innovating again with GUESS AIRWASH, a sustainable technology that creates stonewash jeans without stones, chemicals, or excessive water use.

The four-day exhibition concluded with an intimate dinner followed by an exciting after-party at The Loft in A'DAM Toren, making it a memorable experience for all.

Here's to the next 40 years of denim innovation with Guess Jeans!